Android app also in Italy

Among the many innovations included in Windows 11 2022 Update could not miss those relating to Microsoft Store. The two main ones of interest to developers and users are Microsoft Store Ads (announced at the Build conference in late May) e Amazon app store. The latter finally arrives Italy (but still in preview).


    Microsoft Store and Amazon Appstore Ads

    Microsoft Store Ads allows developers to display "their content to the right customer at the right time". The feature basically lets you start advertising campaigns for applications and games, taking advantage of the Microsoft Advertising service. Users will see personalized sponsored recommendations based on similar content already installed or previously downloaded. A pilot program reserved for a restricted group of developers is currently underway (registration on the waiting list is mandatory).

    The most interesting news is undoubtedly the arrival of Amazon Appstore in Italy. Users will be able to access over 20,000 Android apps and games. Obviously you have to install the Windows Subsystem for Android (WSA), but the procedure is very simple because you only need to download the Amazon Appstore from the Microsoft Store to also obtain WSA. Upon completion, the Amazon store and WSA settings will be accessible from the Start menu. To download apps and games, you need a Amazon account.

    Microsoft points out that the WSA is frequently updated. With the latest version, the graphics performance has increased three times thanks to the support for graphics acceleration. Also added support for video DRM. Also improved with touch input, mouse and keyboard, network connections and security.

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